Save the date: FTC to host “Protecting Little ones from Stealth Promotion in Electronic Media”

Mark your calendar for Oct 19, 2022. Which is when the FTC will convene Shielding Kids from Stealth Advertising and marketing in Electronic Media. Among the developments the digital party will consider are the use of marketing methods that make it challenging for young children to distinguish among amusement and advertising and marketing, and the rise of “kid influencers” whose videos usually blur the line between paid out promotions and unsponsored inventive articles.

Researchers, youngster progress and legal industry experts, client advocates, and marketplace experts will go over the strategies employed to market to youngsters on the internet and what actions need to be put in spot to guard children from manipulative promoting. Some of the subject areas on the desk consist of:

  • Children’s ability at unique ages and developmental phases to understand and realize promoting and distinguish it from other written content
  • The damage to little ones stemming from their incapability to realize advertising
  • What measures need to be taken to guard them from blurred material in electronic advertising and marketing and
  • The want for and efficacy of disclosures as a option, which includes their structure, timing, placement, wording, and frequency.

The virtual occasion will be open to the community from a hyperlink we’ll put up early on Oct 19th. Bookmark the celebration page and go on studying the Business enterprise Blog site for agenda updates.

Proper now the FTC is on the lookout for two things: 1) your opinions about the precise concerns posed and connected topics and 2) study papers on the matter. Send them to digitalads2little ones@ftc.gov by Monday, July 18, 2022.

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